Bonita Krieger was born and raised on the Cape Flats — a place known for its vibrancy and resilient spirit. After working as a conveyancing paralegal and running a successful hair salon in Mitchells Plain, Bonita followed her passion for gentle, natural beauty care and founded Soothe and Bloom.

Driven by resilience and rooted in love, Soothe and Bloom offers a range of vegan, cruelty-free hair and body care products. Every item is lovingly formulated, handmade in small batches, and packaged by Bonita herself. The ingredients are clean, plant-based, and purposeful — think soothing aloe vera, hydrating cucumber, nourishing shea butter, and the uplifting scents of mango and pink peony.

But Soothe and Bloom is more than just beautiful products :

• It’s about celebrating beauty through adversity.
• It’s about taking time to care for yourself, to slow down, to feel seen.

It’s the spirit of the Flats – in a jar, a bottle, a moment of calm.